Jessica Ostrow

About Jessica Ostrow

Jessica Ostrow brings over 20 years’ experience in leadership, developing business strategies, consumer and business-to-business marketing, product management and operations. She has led marketing communications organizations for successful brands as well as provided strategic marketing consulting services to technology companies. Her passion is consumer products and services. She is currently the principal head of growth for consumer video experiences at Microsoft.At GYST she was Co-Founded and led the company as a CEO and Chairwoman of the board. GYST was acquired in April, 2018 and provided services for families to help create end of life plans including wills, living wills and life insurance plans. Prior to that she was at POSSIBLE, a WPP agency, where she was EVP of Global Strategy and Operations, driving business strategy initiatives, communications and executive operations. Her focus was increasing efficiencies for POSSIBLE on their path to becoming a truly global digital agency and establishing a clear strategy for agency alignment and growth. Prior to joining POSSIBLE, Jessica ran her own consulting firm providing marketing communications and business strategy for companies including Getty Images, The Bill and Melinda Gates Foundation, InfoSpace Mobile and others Seattle companies. Starting in 1991 Jessica worked at Microsoft spending ten years marketing both their traditional packaged products, as well as emerging consumer technologies and online services. She initiated product research and usability testing to drive customer based improvement in design of products and grew to managing large teams driving communications, PR, analysts relations and all aspects of advertising for global brands like MSN with budgets of 25M +.Specialties: Leadership, Marketing Communications, Digital Marketing and Advertising, Product Management, Operations.

Experience

1. Principal Group Product Manager - Bing Multimedia

   Microsoft

   Jul 2023 — Present · Redmond, WA, US

   Leading Strategy & Business Intelligence for Bing Multimedia Experiences | Microsoft • Drive business performance through a unified metrics framework and actionable insights that inform strategic priorities and optimize decision-making across core verticals.• Operationalize product strategy by embedding user feedback loops into feature design and roadmap planning, ensuring feature releases are grounded in real customer value.• Orchestrate go-to-market alignment with Marketing, Design, and Engineering to amplify product visibility, engagement, and adoption at scale.• Advance organizational excellence by leading AI-driven learning initiatives that enhance product management productivity, streamline workflows, and accelerate innovation.• Serve as a connective leader between executives, PMs, and data teams—ensuring clarity, accountability, and execution on business-critical initiatives.

Education

• Smith College

  BA, Philosophy and Government

  1987 — 1991