Jessica Melhorn

About Jessica Melhorn

I support JPL\'s business and growth objectives through the successful activation of our go-to-market strategy. I ensure a high level of synergy exists between marketing, business development and our strategic growth initiatives.

Experience

1. Director, Agency Marketing

   JPL

   Oct 2023 — Present

   Activate JPL’s brand and marketing strategy to achieve the agency’s business and growth objectives• Plan and implement strategic marketing programs, campaigns and outreach to build brand awareness, generate and nurture leads• Own the agency’s editorial direction, defining a clear, differentiated point of view that strengthens positioning and supports business development• Built and scaled a thought leadership engine across key verticals (Family, Healthcare, B2B, Internal Communications), helping reposition the agency from generalist to specialist• Lead content end-to-end—across blog, newsletters, webinars, social, case studies, and award submissions—from concept through performance• Set the editorial standard, writing and editing extensively while guiding voice, narrative direction, and quality across all content• Apply a strong point of view to content development, translating market insights into narratives that resonate with target audiences• Apply AI-enabled workflows to scale content production while maintaining consistency, quality, and editorial judgment• Own the website, blog, and editorial calendar as core growth channels, leading messaging, UX, SEO, and ongoing optimization• Use performance data and analytics to refine content strategy and improve engagement, visibility, and conversion• Prioritize initiatives to align content efforts with business goals in a lean, fast-moving environment• Lead a cross-functional production team (video, motion, design), ensuring cohesive, high-quality execution

Education

• Penn State University

  BS, Marketing

  1995 — 1999