Jessica Mayfield
Assistant Manager, Events at Coty, Freelance Makeup Artist, Hairstylist & Content Creator
- Role
- Assistant Manager, Events at Coty
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Jessica Mayfield
I currently have two bachelors degrees in Creative Advertising and Cosmetics and Fragrance Marketing. I’m skilled in Beauty Education, Beauty Retail, Global Marketing, Digital Advertising, Event Planning, Project Management and Product Development. Due to my background in Marketing I have developed skills in Adobe creative suite, 3D rendering, Microsoft office and Content Creation.
Experience
Assistant Manager, Events
Jan 2023 — Present
Perform the ongoing tracking and monitoring of budgets of $4M+ to ensure alignment with key elements needed for Education and Events.• Closely collaborate and communicate with more than 10 brands to guarantee the execution of successful and innovative in-store events, delivering exceptional experiences.• Establish and cultivate close and lasting relationships with vendors and liaise effectively between Sephora, Ulta, department stores, and marketing teams.• Navigate the organization and coordination of event timelines while providing efficient tools for fragrance, skincare, and color launches.• Play a key role by presiding over and directing between 15 and 30 projects simultaneously for new launches, seasonal and holiday events, and corporate events.• Guarantee the ongoing upholding of the company’s brand standards and guidelines across all event materials, achieving consistent messaging.• Carry out the collection of and conduct analysis into data and feedback from events to measure success and identify opportunities for improvement.• Oversee and execute a wide variety of administrative and clerical tasks related to events, including creating schedules and preparing paperwork.
Education
Reynolds Community College
Associate's degree, Business
2011 — 2014
Virginia Commonwealth University
Bachelor's degree, Mass Communication/Creative Advertising, Minor: Business
2014 — 2017
Fashion Institute of Technology
Bachelor's degree, Cosmetics and Fragrance Marketing, Minor: Economics & Art History
2020 — 2022
Skills
- Adobe Indesign
- Adobe Illustrator
- Microsoft Office
- Graphic Design
- Hair Cutting
- Retail
- Adobe Photoshop
- People Skills
- Hair Care
- Cosmetics
- Hair Styling
- Customer Service
- Cosmetology
- Social Media
- Adobe Premiere Pro
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