Jessica
Mentor @Startup Lab Laurier
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WORK HISTORY
Mentor @Startup Lab Laurier
EDUCATION
University of Toronto
Hon. BSc
Chartered Professional Accountants of Canada (CPA Canada)
CPA, CMA
SKILLS
ABOUT JESSICA
I help business owners in consumer goods, retail, and health & wellness services turn financial chaos into clarity; so they can scale confidently, improve cash flow, and boost profitability. With 17+ years of experience in corporate finance, marketing analytics, and operational strategy, I bring a practical, data-driven approach to help product and service-based businesses make smarter decisions, optimize for margin, and plan for sustainable growth. I work with business owners who have out-grown basic bookkeeping and accounting services and are looking for a strategic financial leadership partner to: Forecast growth and set short-term and long-term business strategy Improve margins and pricing strategy Optimize operations and data flow processes Make informed decisions about hiring, inventory, or expansion Build financial models to review strategic options and assess risk and opportunities What I Help With: Financial Planning & Analysis Predictive financial models for growth and fundraising Deep-dive analytics on financials, sales channels, margins, and customer segments Dynamic, visual management dashboards Bespoke stakeholder and investor reporting Budgeting, cash flow tracking, and cash management Financial and non-financial KPI tracking (marketing, ops, fulfillment) Reporting that connects the entire business not just the finances CFO Advisory & Business Transformation Strategic financial leadership without the full-time CFO cost Holistic business health assessments Scalability planning and profitability coaching
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