Jessica Leonard

About Jessica Leonard

Transforming Vision into Reality: Expert in Marketing and Program Management.At iMBranded, my focus is on elevating automotive retail environments and fostering brand growth through strategic marketing management and creative initiatives. I\'ve successfully launched tailored programs that resonate with domestic and international automotive brands, enhancing visibility and driving revenue growth.In collaboration with a cross-functional team, I\'ve crafted retail environments through integrated furniture, fixtures and graphics. I support our programs through marketing materials and communication strategies that maintain consistency and strengthen brand identity. My approach integrates design and engineering insights with a strong emphasis on customer partnership development, ensuring our brand messaging aligns with performance metrics and client objectives.

Experience

1. Oem Brand Manager

   iMBranded

   Dec 2022 — Present · Troy, MI, US

   Work cross-functionally across multiple departments (Design, Engineering, Sales, Operations, etc.) to develop and support programs that leverage iMBranded’s automotive brand growth*Oversee multiple domestic and foreign automotive corporate identity programs, acting as the company’s brand expert with both external and internal customers*Create tailored marketing materials to enhance visibility, generate leads, and drive revenue growth*Ensure program messaging is consistent across all communication mediums and monitor performance metrics*Analyze the industry landscape to identify fresh brand concepts with customers, fostering revenue growth for both our clients and our company

Education

• Central Michigan University

  Bachelors of Applied Arts

  2007 — 2011