Jessica Lee

About Jessica Lee

Strategic and data-driven product manager with a strong background in marketing, analytics, and inventory planning. Proven success leading cross-functional initiatives including social media campaigns at Starbucks, and driving customer engagement through strategic data driven marketing initiatives. Skilled in translating insights into actionable plans that optimize demand, enhance brand visibility, and deliver measurable business impact.

Experience

1. Product Insights and Strategy Manager

   Starbucks

   Apr 2022 — Present

   Deliver data- driven presentations to senior leadership, aligning cross-functional stakeholders around growth opportunities and strategic investments• Transform consumer behavioral data across 6 platforms into product strategies, guiding end-to-end lifecycle decisions for a $2B portfolio• Manage a $1.6M Circana system contract and oversee adherence to business objectives, contract compliance, and optimization of data management• Led performance analysis on seasonal and core product launches, delivering recommendations that increased engagement and drove a $100M projected revenue opportunity in year 1• Leveraged data to influence seasonal flavor strategies and ideation brainstorms, creating a data-backed, strategic approach to product development and market differentiation• Collaborated and selected 10 social media influencers using panel data to ensure audience alignment with typical purchasing consumer, optimizing engagement and brand impact

Education

• University of North Carolina at Greensboro

  Master of Business Administration (M.B.A.)

• Elizabeth City State University

  Bachelor's degree