Jessica Knapp
Market Research | Consumer Insights | Strategic Planning
- Role
- Customer Insights Lead at Salesforce
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Jessica Knapp
Skillful, creative, and action-oriented team player who is passionate about bringing the voice of the customer to product development and marketing strategies. I thrive in environments where I can get to the core questions that a team needs answered and design research projects to support transformational initiatives. I bring 6 years of experience in market analysis and consumer insights, including research design, qualitative and quantitative methodologies, forecasting, vendor management, and business intelligence. My background also include 7+ years in the non-profit sector, where I led fundraising, marketing, and relationship management for forward-thinking, community-based organizations working to improve health care and food systems.
Experience
Customer Insights Lead
Jun 2022 — Present
Education
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration (MBA)
2013 — 2015
Bryn Mawr College
A.B., Sociology
Skills
- Public Relations
- Media Relations
- Business Strategy
- Research Design
- Community Organizing
- Program Development
- Nonprofit Organizations
- Social Networking
- Social Media
- Grants
- Market Research
- Public Speaking
- Editing
- Marketing
- Volunteer Management
- Grant Writing
- Leadership
- Research
- Teaching
- Event Planning
- Event Management
- Press Releases
- Fundraising
- Community Outreach
- Community Development
- Nonprofits
- Quantitative Research
- Board Development
- Qualitative Research
- Philanthropy
- Non-Profits
- Digital Marketing
- Higher Education
- Blogging
- Data Analysis
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