Jessica Kistner
- Role
- Director, Brand Marketing & Customer Experience at Herc Rentals
- Location
- Naples, FL, US
- LinkedIn followers
- 500 followers
About Jessica Kistner
When I was young, I loved being creative. As a strategic corporate brand marketing…
Experience
Director, Brand Marketing & Customer Experience
Jan 2023 — Present
Direct the brand programs and projects for the third-largest equipment rental provider in North America. Focus on brand identity, positioning, and governance. Manage the budget and approve expenses. Review and approve internal and external communications. Direct creative and asset development to ensure brand consistency. Oversee social media, online, editorial, and information content to verify factual and current. Pivot existing campaigns from brand awareness to lead and revenue generation. Set the tone and style for customer experience. Manage the IP portfolio including the domain management. Conduct brand analysis, monitor trends, and identify partnerships. Responsible for the success of the company’s major annual event, other hosted events, and industry conferences.
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