Jessica Jones
Marketing Consultant @Cat Financial
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WORK HISTORY
Marketing Consultant @Cat Financial
Nashville, TN, US
Support the sale of Cat Financial products by developing, implementing and measuring advertising, promotions and public relations strategies for identified markets to enhance sales and profit for the Financial Products Division.• Develop strategic communication plans for dealers and sales representatives related to product marketing and associated programs.• Manage projects from inception to implementation for financial offers and programs, overseeing anddelegating graphic design needs, content creation, media buying, legal review and distribution.• Align with business partners across the enterprise to execute programs and campaigns that span multiple divisions within Caterpillar.
EDUCATION
Middle Tennessee State University (MTSU)
Bachelor of Science in Mass Communication, Journalism, English (Minor), Horse Science (Minor)
SKILLS
ABOUT JESSICA JONES
Creative and innovative communications and marketing professional with a demonstrated history of in-house experience within sports and entertainment, and the financial services industry. Skilled in public and media relations, content creation, visual communications, internal communications, project management and marketing campaigns. Experienced communicator who delivers results independently and in coordination with a professional marketing and communications team.
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