Jessica Jang
Marketing Consultant @Mba Iq
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WORK HISTORY
Marketing Consultant @Mba Iq
EDUCATION
James Madison University
Bachelor of Arts (B.A.), Communication and Media Studies
ABOUT JESSICA JANG
Military spouse and owner of JJ Marketing Consulting LLC. PROJECT MANAGEMENT & MARKETING STRATEGY Develop & executed digital ad campaigns, new marketing, B2C sales, & communication strategies to support client\'s needs Launch domestic & international products through integrated multi-media campaigns (PR, blogs, curated email, SEO, virtual events, direct mail, etc.) Serve as project manager for multiple departments coordinating multi-phase initiatives from strategic planning stages through execution while managing relationships across internal cross-functional teams & external vendors Tools: ASANA & Monday (virtual) EVENT MANAGEMENT Customized pre/post event strategy to drive awareness to meet registration target goals Lead backend event technology for seamless user experience and event execution Tools: CVent, On24, Zoom, Webex, & GoTo Meeting CREATIVE TRADITIONAL & DIGITAL MARKETING email: Copywriting, Campaign Management/Automation, & Lead Nurturing Tools: Salesforce, Eloqua, & Microsoft Dynamics CRM social: Posting Strategy & Optimization, Increased Engagement, & Lead Generation Tools: CANVA, Hootsuite, & Sprout Social creative: Landing Page Creation, SM Imagery/Captions, & Branding Toolkit Tools: Sitefinity & Wordpress; Microsoft Office, & Adobe Creative Suite
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