Jessica Hwang
Product Marketing @ ThoughtSpot | Berkeley Haas MBA
- Role
- Senior Product Marketing Manager at ThoughtSpot
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jessica Hwang
I specialize in launching and scaling products where data meets AI and agents. With a foundation in economic consulting and a Berkeley Haas MBA, I bring a unique blend of analytical rigor and creative storytelling to the GTM motion.Currently, as a PMM at ThoughtSpot, I lead the global Go-To-Market strategy for core products and features that define the modern Data + AI stack. I don’t just launch features; I build categories and drive revenue by translating complex technical capabilities into high-impact business outcomes.My Senior PMM Playbook- Strategic GTM Leadership: I own the end-to-end lifecycle of product launches, from initial positioning and promotional strategy to global sales enablement and execution- Data-Backed Narratives: Leveraging my background in statistical analysis to build \"bulletproof\" product stories that resonate with technical buyers and C-suite stakeholders alike- Cross-Functional Influence: Acting as the \"connective tissue\" between Product, Sales, and Marketing to ensure product-market fit and accelerated pipeline growth- Modernizing Data + AI: Expert at positioning SaaS solutions in highly competitive, rapidly evolving technical landscapes.I thrive in high-growth environments where I can build GTM frameworks from the ground up. Let’s connect to discuss the future of AI, product strategy, or great Seattle recs.
Experience
Senior Product Marketing Manager
Sep 2024 — Present · US
In the past 12 months, I’ve owned the launch lifecycle for- Core Platform Expansion: Managed the successful rollout of MCP Server, and new products Analyst Studio and SpotCache, focusing on competitive differentiation and product-led growth strategies- The Snowflake-ThoughtSpot Partnership: Directed the narrative and launch execution for ThoughtSpot integrations with Snowflake Intelligence, OSI, and Interactive Analytics, driving deeper integration within the Snowflake AI Data Cloud ecosystem.Earned Marketing Rising Star Award at ThoughtSpot\'s FY26 Kickoff, recognizing \"emerging marketing talent who delivers innovative campaigns with measurable impact.\"
Education
University of Chicago
Bachelor of Arts (B.A.), Economics
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA
Westwood High School
High School
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