Jessica Huckle
Digital Business Analyst @toob
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WORK HISTORY
Digital Business Analyst @toob
Portsmouth, GB
As a Digital Business Analyst, I play a key role in enhancing our web infrastructure, advertising platforms, marketing integrations, and user experience journeys. My work spans across projects that support key elements of cross-functional collaboration with third party developers, testing teams and the senior leadership team.I have been in charge of delivering robust tracking, integrations, and website enhancements. Recent projects include Hubspot integrations, cookie and portal tracking enhancements, and leading new product campaign rollouts. I’ve driven improvements across Google Tag Manager/Tracking. Developing a new website enhancement for customers to contact the company to improve processes internally for a faster response time. As well as introducing new revenue channels through affiliate marketing channels with third party companies.
EDUCATION
Catch 22
Business, Administration and Marketing
Itchen Sixth Form College
A-Levels
Digital Marketing Institute
Higher National Diploma, Professional Diploma in Digital Marketing
ABOUT JESSICA HUCKLE
Digital Business Analyst for toob, a full-fibre broadband provider across the UK.With a decade of experience in Digital Marketing and Digital Business Analysis, I help businesses grow through smart, data-driven marketing and analysis. I combine strategic thinking, business analysis, and technology to design and optimise marketing systems that consistently generate leads and deliver measurable growth.My skillset is Business Analyst, Digital, Marketing, Lead Generation/Growth, Campaign Optimisation, Account Marketing, Email Marketing, Event Management, Advertising, Content Marketing, SEO, Website Optimisation, Social Media Marketing/Ads. Plus I am an experienced line manager for growing teams.Experience in: B2B, B2C, Private Sector, Public Sector. Travel, Finance, SaaS, and Telecommunications. Software/Technical Skills:Jira, Wordpress CMS, Visio, Adobe Photoshop and Premiere Pro, Google Suite, Google Analytics, Google Tag Manager, Google Search Console, MailChimp, HubSpot CRM Sales and Marketing plus automation workflows, GMASS, Cheetah Digital, WordPress CMS, Meta Ads, Eventbrite, Drupal CMS, Canva, MS Office Suit. Plus I have experience in HTML and CSS for websites and emails.
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