Jessica Hollenbach
Vice President, Group Account Director @MMGY Global
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WORK HISTORY
Vice President, Group Account Director @MMGY Global
Kansas City, MO, US
Responsible for leading the account management team’s efforts to deliver on client and agency goals, while spearheading the development of client advertising strategies, fostering the career development of team members and aggressively pursuing the continued expansion of agency and client business through significant organic growth and participation in new business opportunities.• Manage staffing, client financials, business strategy and agency P&L for a portfolio currently comprised of more than 15 clients with services spanning across all agency disciplines.• Oversee global MMGY business inclusive of client portfolio, team management, executive communication and decision making across the Denver, Chicago and Austin regional offices, along with a core team based in Kansas City. Global Values Award recipient for \"Empowering\" in 2025. • Identify new opportunities to drive business growth, leveraging cross-sell and upsell methods to consistently exceed annual goals.• Establish innovative marketing strategies inclusive of first-to-market, strategic partnerships that contribute to YoY record-breaking ROI for top tier clientele. • Created and customized premier cooperative programs for clients involving the community to further reach and expand organizational revenue for clients.• Negotiate client and vendor MSAs, major project SOWs, contracts and ensure accountability for fulfillment on behalf of all parties and achieve agency profitability targets.• Represent agency and client at industry events, participating in speaking engagements and new business pitches with key community and C-suite leaders to explain travel, tourism and hospitality trends, marketing approach and brand strategy. Currently serve on Visit KC\'s Marketing and Partnerships Committee Task Force.
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism (Emphasis in Broadcast), English
SKILLS
ABOUT JESSICA HOLLENBACH
Dynamic brand leadership professional with nearly 15 years of experience in the advertising, marketing communications and travel and tourism industry. Expert in cultivating meaningful client relationships while successfully managing projects and expectations, optimize results and exceed KPIs. Strategic thinker and doer with exceptional communication skills who loves to collaborate with and inspire others to deliver great work. Passionate team leader with dedication to client and company growth, as well as to representing core values of a business through positive energy, relentless curiosity and a drive to succeed.
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