Jessica Hernandez
Client Associate @SMG
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WORK HISTORY
Client Associate @SMG
Bradford, GB
Initially working on the confec and soft drinks category, now moving to crisps and snacks -Organising the end to end of all retail media within this category -Forming strong relationships with clients, Morrisons trading team and studio art workers
EDUCATION
St Aidan’s & St John Fisher’s associated sixth form
A levels, Business, Economics and Psychology
University of Liverpool
Bachelor of Arts - BA, Marketing
ABOUT JESSICA HERNANDEZ
First-class Marketing grad from the University of Liverpool with a passion for campaigns that actually do something, whether that’s making people laugh, sign up, show up, or click.I’m currently on the Campaign Team at Morrisons Media Group, bringing retail media plans to life. Once the client team builds the strategy, I take over the delivery making sure everything runs smoothly, hits deadlines, and ticks all the boxes (there are a lot of trackers involved). It’s fast-paced, super organised, and full of moving parts! Just how I like it Before this, I was Head of Social and a Marketing Exec at Campus Industries, managing 70+ creators across everything from influencer campaigns to brand activations. Highlights? A creator training event, app sign-up boost of 4.5%, content that hit nearly 1M views, and a campaign with a 9.9% engagement rate. Not to mention a few PR stunts, campus events, and end to end tracking Basically: I love marketing that’s creative, clever, and gets results
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