Jessica Hearl
Marketing Executive | Agency & Retail
- Role
- Senior Manager Media Strategy at Harbor Freight Tools
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Jessica Hearl
Accomplished management and marketing executive with 25+ years of both agency and corporate retail experience. Results-focused leader accountable for delivering financial objectives and ROI through data driven insights at all levels of the marketing funnel. Deep understanding of business analytics and measuring the effectiveness of marketing campaigns. Dynamic cross-functional team leader with the proven ability to manage a remote team. Expertise in several retail categories, traditional and digital media channels, strategic planning, integrated marketing campaigns, agency supervision, media negotiations, and P&L management
Experience
Senior Manager Media Strategy
Aug 2024 — Present · Calabasas, CA, US
Education
University of Wisconsin-Madison
BA
University of Wisconsin-Madison - School of Business
Executive MBA
Skills
- Online Marketing
- Email Marketing
- Competitive Analysis
- Contract Negotiation
- Team Management
- Leadership Development
- Business Analysis
- Merchandising
- Media Planning
- Brand Management
- Marketing Strategy
- Promotions
- Account Management
- Integrated Marketing
- Strategic Planning
- Media Buying
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