Jessica Hammond
Senior Manager, Influencer @Golin
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WORK HISTORY
Senior Manager, Influencer @Golin
Dallas, TX, US
Lead influencer marketing strategy for Adobe and Purina- Develop and manage integrated creator programs aligned with broader PR, social, and paid media strategies- Act as a senior client contact, guiding campaign development and long-term creator partnership initiatives- Provide strategic oversight across influencer activations from planning through reporting- Partner with cross-functional teams to deliver cohesive and high-performing campaigns
EDUCATION
University of Oklahoma
Bachelor of Arts - BA, Advertising
ABOUT JESSICA HAMMOND
I’m a Senior Influencer Marketing Manager for Adobe and Purina, specializing in integrated social and creator campaigns for global, multi-range brands.At Golin, I lead influencer strategy and execution across Adobe and Purina\'s product ranges, developing programs that connect creators, spot-on trends, and business objectives. My work spans full-funnel influencer campaigns, long-term partnerships, paid amplification, and integrated PR and social initiatives.I bring a strategic and operational approach to influencer marketing. From campaign development and creator partnerships to performance analysis and optimization, I always ensure programs deliver measurable impact.Throughout my career, I’ve managed multi-channel influencer initiatives across major technology, CPG, lifestyle, beauty, alcohol, and entertainment brands, working closely with cross-functional teams and senior stakeholders to deliver high-performing, impactful campaigns.
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