Jessica Gates

About Jessica Gates

Experienced marketing leader driven to connect with customers to understand their needs to inform strategies that grow businesses. I have built high-performing teams and led customer-centric organizational change across the spectrum of marketing and product in all of the following- VOC and customer insights- New product requirements, testing and validation, and evidence generation- All facets of new product launch- Product vision, product roadmaps, and portfolio management- Agile SAFe product management - Messaging, positioning and value proposition- Brand strategy, execution and governance- Metrics, KPIs and ROI assessment- Content marketing strategy- Digital marketing including SEO, web UX, web content creation, social media strategy and execution- Advertising, paid social, and Google ads- PR/media relations, support and optimization- Event strategy, execution, and measurement

Experience

1. Director, Product Management

   iA

   Oct 2025 — Present

   Lead team responsible for enterprise level product strategy grounded in customer, market, and competitive insights including recasting of team roles and upskilling to meet needs of new organizational scale. • Own portfolio vision, prioritization, and roadmap execution for pharmacy automation robotics and software platform to drive multi-year growth strategy.• Establish scalable product, go to market, and lifecycle management frameworks in partnership with Engineering, Sales, and Marketing leadership. • Lead, mentor, and develop a high performing Product Management organization that is capable of influencing executive audiences, aligning cross-functional leaders, and driving change at scale.

Education

• Northwestern University - Kellogg School of Management

  MBA, Marketing

• Michigan State University

  BS Psychology, BA Chemistry

Skills

• Customer Insight
• Marketing Management
• Market Analysis
• People Management
• Leadership Development
• Peoplesoft
• Marketing
• Account Management
• Sales & Marketing
• Team Management
• Market Planning
• Product Launch
• Market Research
• International Marketing
• Brand Development
• Segmentation
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Hiring
• Pharmaceutical Industry
• Go-to-Market Strategy
• Market Requirements Documents
• Medical Devices
• Global Marketing
• Marketing Research
• Multi-Cultural Team Leadership
• Strategic Planning
• Strategic Leadership
• New Business Development
• Product Management
• Analytics
• Strategy
• Commercialization
• Team Leadership
• Creative Strategy
• People Development
• Leadership