Jessica Friedeman

About Jessica Friedeman

Combining specialized knowledge in SaaS technology, customer relationship management, and the application of actionable insights through analytics and omni-channel solutions, I am a dynamic and tenacious commercial executive with a proven track record of executing go-to-market product strategy, delivering sustainable revenue, and successfully scaling forward-thinking, high growth companies. My career has been focused on healthcare, employing strategy, data, and technology to improve patient engagement. Starting my career in consulting, I managed the strategic planning processes for a multitude of health systems, resulting in recruitment by a large community hospital to run business development efforts in-house. Gaining invaluable experience working directly for a healthcare provider, I identified opportunities to optimize the tools utilized for business strategy and patient communications. This interest prompted joining Truven Healthcare where I oversaw product and business line management for the Healthcare Marketing and Planning solutions. As an innovative company hyper-focused on patient retention and provider engagement, I was excited to expand my technology and analytics focus with Evariant, supporting the sales team with industry experience by leading Solutions Engineering functions. My draw to go-to-market activities further broadened with ownership of the Product Marketing functions, with a focus on solution packaging, pricing, and positioning that actively contributed to the acquisition of Evariant by Healthgrades. I joined Healthgrades in the Chief Marketing Officer role, leading sales, product marketing, demand generation, marketing operations, creative, and PR/communications teams. In this latest role - defined by three company transactions in less than 2.5 years - I assimilated messaging and product portfolios from multiple prior acquisitions to amplify the Healthgrades brand, drove the end-to-identity creation of Mercury Healthcare in tandem with the divestiture of the Healthgrades B2C division, and optimized sales execution with a focus on product / market fit that was integral in the acquisition of Mercury Healthcare by WebMD.

Experience

1. Chief Marketing Officer

   LifeMD

   Jan 2023 — Present

Education

• Middlebury College

  Bachelor of Arts, Neuroscience with a Minor in Economics

  2002 — 2006

• The Chicago School

  Master, Industrial/Organizational Psychology