Jessica Fidler

WORK HISTORY

EDUCATION

ABOUT JESSICA FIDLER

Agile, dynamic, and intuitive retail brand development and product strategy leader, with a passion for influencing positive change and fostering a collaborative environment of both personal and professional growth. Dedicated to leading by example: standing by grit, curiosity, and a good sense of humor as the ingredients for success.Extensive experience delivering results across both startup and established retailers. With a deep understanding of the marketplace, customer, and data analytics, I\'m an expert at translating these inputs into innovative brand and product strategies that drive topline and margin growth, and capture market share.Always leading with data-driven decision making, a keen aesthetic sensibility, and a customer-first mindset, my balanced creative and analytical aptitude has allowed me to build successful businesses across global markets in both the physical and eCommerce Competencies:Business Development & Strategy:C-Suite Advisory • Long-range Growth Planning • Operational Planning • Strategic Negotiations & Partnerships • Brand Vision/Positioning • Creative Direction • Market Share Capture • Customer Acquisition & Retention • Relationship Management • Team Management & Career DevelopmentMerchandising:Category Architecture • Product Positioning & Launches • Competitive Patterning • Trend Forecasting • Customer Analytics • Pricing & Promotional Strategy Data Analytics: Financial Reporting, Analysis, & Forecasting • Margin Optimization • Buying • Inventory Optimization • Allocation StrategyECommerce: A/B Testing • CRO • Paid & Organic Channel Strategy • UX/UI Strategy • SEO Strategy Brick-and-Mortar: Floor plan Strategy/Customer Journey • Visual Merchandising • Form & Fixture Design • Impulse (POS) Optimization • Experiential Retail Strategy & DevelopmentProduct Development: Innovation Development • Product/Formula/Packaging Development • Production/Manufacturing • Cost Engineering • Vendor Sourcing • Operations • Expertise:Beauty/CPG: Fragrance • Cosmetics/Color • Body Care • Accessories • Impulse • Pre-packaged Gifting Home: Home Décor • Decorative Accessories • Candles/Home Fragrance • Tabletop • Softgoods/Textiles • Seasonal • OutdoorApparel: Women\'s, Men\'s, Kids\' Lifestyle/RTW • Knitwear • Cold-weather AccessoriesAccessories: Bags, SLGs, Fine Jewelry