Jessica Larson

About Jessica Larson

I am passionate about connecting consumers to great products and building stand-out brands. Understanding people and their needs is at the heart of why I went into marketing. I knew from a young age I wanted to combine my love for people (Psychology major) with my love for connection and artistry (Mass Communication/Advertising major and Theater Arts + Communication Studies minors) with business. 17 years later, I am still combining my great loves in new ways every day by keeping my finger on the pulse of consumers unmet needs and the ever-changing landscape of today\'s products, brands, and marketing techniques. Whether you have worked with me building compelling products or crafting dynamic marketing campaigns, you know I am always a ruthless advocate of the customer. They are at the heart of all we do and what we do it for. I leverage data in the form of market trends, focus groups, quantitative research, performance reporting and more to drive thoughtful conversations and decisions. As Capital One Investing\'s Director of Marketing and User Research once said,\"[Jessica] has a thirst for insights that explain consumer preference and unlock the power of brands. But what sets her apart is an understanding of how insights build to strategy and how to create winning campaigns on that basis.\" I thrive in collaborative environments since I believe that building strong relationships with colleagues and clients are crucial to success of individuals and companies. However, I am also a decisive leader who believes in the power of progress - keeping teams challenged and motivated by giving them the chance to do their best work. I look forward to continuing to dig into consumers\' needs, developing game-changing products, creating differentiating brands, defining strong value propositions, developing innovative digital strategies, leading results-focused campaigns, building strong relationships, collaborating with cross-functional teams, and having fun doing it.

Experience

1. Global Director of Brand & Communications

   Fluke Corporation

   Jul 2023 — Present · Seattle, WA, US

   Leading the combined Brand & Communications marketing teams for Fluke and Fluke Reliability.

Education

• University of Saint Thomas

  BA

• Hamline University

  BA