Jessica Dodson

About Jessica Dodson

Hi there. I’m a purpose-driven Brand Leadership & Strategy Executive with a passion for driving global marketing initiatives, and focus on team leadership and developing innovative go-to-market strategies. My journey has led me to work with high-impact brands such as Eagle Creek and Delfast Bikes, where I’ve spearheaded product launches, elevated brand presence, and delivered measurable results across both B2C and B2B markets. I have a strong track record in leading cross-functional teams, fostering vendor and agency partnerships, and utilizing the latest digital tools and generative AI to enhance brand storytelling and increase market visibility. My approach combines creative strategies with data-driven insights to drive revenue growth while ensuring alignment with a company’s mission and values: Cultivated a high-performance culture by casting vision, streamlining resources, and fostering an environment where team members thrived, resulting in a collaborative and empowered marketing team that together grew brand revenue from $25M to $50M in 9 years. Aligned cross-functional teams and stakeholders on marketing strategies that elevated brand and product storytelling, driving an increase in joint venture revenue and achieving key market penetration goals, while energizing team innovation and improving morale. Developed and managed new brand narratives, leading to 2.5x growth in website traffic and doubling product sales in under 9 months for Delfast Bikes, through innovative storytelling, improved UX and digital brand experience, and compelling content: Brand Management | Global Marketing Strategy Cross-Functional Team Leadership | E-commerce & Digital Growth | Software as a Service (SaaS) GTM Execution | Product Innovation & Launches I am passionate about working with forward-thinking companies that are committed to innovation, sustainability and purpose-driven growth. Let’s connect to explore how we can achieve success together.

Experience

1. Fractional Marketing Executive

   Dodson Consulting Co

   Aug 2020 — Present · San Diego, CA, US

   Spearheaded marketing communications and digital strategy execution for top-tier brands including Seirus Innovation, Delfast Bikes, Eagle Creek, ViX and Curogram, driving brand visibility and achieving significant sales growth.• Developed digital marketing campaign for an influencer-driven product launch, using strategic storytelling and optimizing product features across digital and print, resulting in a 55% YoY increase in e-commerce sales.• Enhanced email marketing performance, driving a 5.1% increase in CTR and a 12% rise in email-assisted conversions through innovative campaigns and data-driven storytelling.• Managed cross-functional training and leadership of remote teams across branding, product, digital marketing, and agency partnerships, improving collaboration and operational efficiency.• Created marketing strategy and organizational growth plans to meet 5-year business goals, while leading staff training that reduced Director onboarding time by 35%.• Led brand and marketing teams for client brands, providing Fractional CMO leadership and oversight, evolving brand identities and crafting marketing strategies.• Identified and implemented the right resources and solutions to solve client challenges and drive business success.• Utilized generative AI tools to streamline processes, refine content strategies, and enhance brand storytelling, improving brand positioning and overall market presence.• Developed go-to-market plans, as well as sustainability, community impact, and inclusivity outreach strategies, fostering stronger brand purpose and broader audience engagement.• Analyzed consumer behavior to optimize product messaging, leading to higher engagement and click-through rates on product detail pages (PDPs).

Education

• Wharton Online

  Business Strategies for a Better World Specialization

• California Polytechnic State University-San Luis Obispo

  B.S.

• California Polytechnic State University-San Luis Obispo

  Credential