Jessica Docter

Experience

1. Senior Enterprise Brand Sales Director

   Yelp

   Jun 2021 — Present · Los Angeles, CA, US

   Leads as an individual contributor (IC) to achieve national digital, GTM, and programmatic sales through custom advertising campaigns, audience retargeting and innovative products. Advise clients on omnichannel marketing solutions using OLV, CTV, SEO, SEM and first party data to drive ROI success, customer acquisition and brand health. Drives business development via executive relationships, contract strategies, account growth, and sponsorship opportunities across display, video, CTV, and audio platforms. • Designed and launched impactful GTM strategies that produced over $2 million in new revenue within the 1st year.• Increase revenue by 150% of new business annually while maintaining a strong book of business with Enterprise accounts.• Work closely with large holding companies and C-suite executives building new and existing relationships with Enterprise clients.• Identify and close multiple 6-figure contracts YoY, managing sales from start to finish, creating compelling presentations, negotiating strategies and managing execution.• Consistently exceed ROI targets and achieve consecutive YoY growth for Tier 1 advertisers within CPG, Ecommerce, travel, retail, and financial sectors targeting both DTC and B2B audiences.

Education

• UC Santa Barbara

  Bachelor of Arts - BA, English

Skills

• Marketing
• Media Buying
• Television
• Social Media Marketing
• Direct Marketing
• New Business Development
• Broadcast
• Digital Media
• Digital Marketing
• Advertising
• Social Media
• Account Management
• Cold Calling
• Media Planning
• Radio
• Sales
• Online Advertising
• Advertising Sales
• Integrated Marketing