Jessica Crum

Experience

1. Field Marketing Specialist

   Iland 11 11 Systems

   Aug 2014 — Present · Houston, TX, US

   I am responsible for developing and executing marketing programs that fuel growth and penetration of the sales pipeline. The role supports broad communications initiatives and the management of events from conception through to completion. This requires both hands-on tactical execution and cross functional teamwork.•Proactively drive enterprise field marketing programs from planning, execution, to tracking results•Understand field needs, ensure alignment with segment marketing objectives, define programs and success measurement, and deliver programs in-region•Planning regional integrated marketing programs to engage prospects and take customers through the sales cycle•Identify, plan and execute events that create/accelerate sales opportunities•Drive account based marketing for top accounts, aligned with sales teams’ goals•Tracking and reporting program results (leveraging Salesforce and Hubspot)•Collaborating with product marketing & management, communications and demand generation marketing teams to implement joint marketing campaigns in region•Supporting PR initiatives

Education

• Texas Tech University

  Bachelor of Science in Restaurant, Hotel, & Institutional Management

  2010 — 2014

Skills

• Social Media
• Solution Selling
• Marketing
• Public Speaking
• Strategic Partnerships
• Enterprise Software
• Data Center
• Managed Services
• Customer Service
• Saas
• Account Management
• Software as a Service (Saas)
• Management
• Storage
• Microsoft Powerpoint
• Leadership
• Sales
• Salesforce.com
• Powerpoint
• Microsoft Excel
• Virtualization