Jessica Asato

About Jessica Asato

I\'m a recent graduate of the Public Relations Master\'s Program at Biola University! My emphasis is in Digital Management where I explored and executed social media campaigns based on insights and analytics along with academic theories and strategies. I\'m so proud to be the first in my family to have received my Master\'s degree!When I began my Master\'s Program, I had just started an internship with New Era Communications and since then, grew to be an Account Executive specializing in media relations and publicity in the tech and lifestyle space. I\'ve currently taken on CrystalSky Events as a client I do social media management as well.On a personal level, I\'m a First-Gen Filipina based in Southern California. I\'m always looking for an opportunity to grow and use my skills to help marginalized communities and professionals. Take a look at my portfolio or reach out and let\'s talk!

Experience

1. Social Media Specialist

   Ladyface Ale Companie, Llc

   Oct 2023 — Present · Agoura Hills, CA, US

   Orchestrated a compelling brand identity and implemented a strategic 5-day posting schedule on Tavern Tomoko’s Instagram and Facebook, leveraging Canva and CapCut. This initiative notably surged post interactions by 106% and reel interactions by 355%.Coordinated and distributed engaging weekly branded newsletters to 200+ subscribers via WIX.com.

Education

• Biola University

  Master of Arts - MA, Public Relations

• Biola University

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2017 — 2020