Jessica Coleman
Content Marketing Manager, Commercial Markets Content Lead @Huron
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WORK HISTORY
Content Marketing Manager, Commercial Markets Content Lead @Huron
Led messaging and content strategy across various commercial verticals including financial services, energy & utilities, public sector, and manufacturing, supporting 2.18M+ impressions and an average 1.12% CTR- Drove 3x increase in video engagement and 10+ minute average time-on-page by implementing multi-format content workflows (platform-native video, long-form insights, targeted trade content), achieving peak CTR of 5.07%- Led integrated campaign execution across paid social and trade media, delivering 5.7M+ paid impressions and 2.6M+ trade engagements in 2024 alone- Pioneered AI adoption and governance framework for content operations, training 15+ consultants on ethical AI use while establishing processes for self-publishing, employee advocacy, and cross-practice collaboration- Collaborated with various senior-level consultants and business leaders across verticals to translate complex topics into compelling stories while tying marketing objectives to business strategies and enterprise growth levers- Mentored a diverse team of writers across verticals, training them in software adoption, technical skills, business acumen, executive presence, and building trust with senior-level decision makers
EDUCATION
University of West Florida
Bachelor’s Degree, Communication, Journalism, and Related Programs
University of West Florida
Master’s Degree, Strategic Communication and Leadership
University of West Florida
Healthcare Communications Certificate, Healthcare Communications
University of West Florida
Bachelor’s Degree, English Language and Literature, General
SKILLS
ABOUT JESSICA COLEMAN
Content marketing leader with 10+ years of experience shaping high-impact brand narratives and campaign strategies across complex B2B industries. Trusted to translate business strategy into compelling stories that drive visibility and revenue growth for a multimillion-dollar business segment.Calm under pressure, highly collaborative, and known for creating clarity in chaotic environments.
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