Jessica Bradford
Sr. Vice President – Business Strategy & Transformation: Visionary Business Leader
- Role
- Sr Vice President, Business Technology and Enterprise Transformation at FedEx
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Jessica Bradford
As a seasoned Senior Vice President with over two decades of experience leading…
Experience
Sr Vice President, Business Technology and Enterprise Transformation
Jun 2024 — Present · Memphis, TN, US
I align business and technology through a common framework designed to enable continuous value delivery. The team applies a design-led approach to program management while scaling FedEx’s transformation framework into a unified enterprise operating model.This function oversees a consistent methodology for prioritizing demand around high-value initiatives, which accelerates speed to market through simplified design, enhanced visibility, and fact-based decision-making. The team also drives the implementation and adoption of the right tools and modern skillsets necessary to realize FedEx’s transformation vision and strategy–Built a design-led approach to program management while scaling FedEx’s transformation framework into a unified enterprise operating model.Between 2022 and 2025, delivered the DRIVE program leading to $4B in structural and $7B in total cost reduction; 14% improvement in ROIC.
Education
University of Haifa
Intensive Psychology
2000 — 2000
School for International Training
Bachelor of Arts, Sociology
2001 — 2001
Pitzer College
BA, Psychology and Sociology
1998 — 2002
Tulane University
A.B Freeman School; Master of Business Administration, Business; International Marketing
2006 — 2008
Skills
- Web Analytics
- Strategy
- E-Commerce
- Integrated Marketing
- Entrepreneurship
- Management
- Sem
- Social Media
- Online Marketing
- Sales
- Online Advertising
- Interactive Marketing
- Project Management
- Business Development
- Digital Marketing
- Social Media Marketing
- Direct Marketing
- Analytics
- Competitive Analysis
- Lead Generation
- SEO
- Analysis
- Search Engine Optimization (SEO)
- Google Adwords
- Marketing
- Marketing Strategy
- Marketing Management
- Email Marketing
- Market Research
- Marketing Communications
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