Jessica Braden
Merchandising Strategist @ REI
- Role
- Senior Manager, Merchandising Strategy & Operations at REI
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Jessica Braden
Category and customer marketing strategist with nearly 15 years experience in corporate retail. Diverse experience across buying, planning, customer insights and marketing strategy leveraging strengths such as analytical story-telling, influencing and creative problem-solving to develop strategic marketing and merchandising initiatives.Relentlessly curious, willing to challenge the status quo and passionate about representing customers\' needs at each touchpoint.Obsessed with running and protecting accessibility to our natural spaces.Clifton Top 5 Input | Intellection | Developer | Relator | AchieverINFJ-A
Experience
Senior Manager, Merchandising Strategy & Operations
May 2025 — Present
Education
University of Wisconsin-Madison
Bachelor of Business Administration, Finance, Investment, and Banking
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