Jessica Bachtel
Senior Manager, Coupon Strategy & Experience @CVS Health
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WORK HISTORY
Senior Manager, Coupon Strategy & Experience @CVS Health
Provided strategic and executional oversight in scaling our offer-assignment model across our Loyalty communications channels with ongoing optimization and management to ensure each ExtraCare member’s offer solicits the desired engagement while maximizing ROI- Built and facilitate all-new, end-to-end workstreams across 15+ cross-functional teams whereby Enterprise partners leverage CVS retail coupons to accelerate progress toward business objectives; executed 16 campaigns in 2023 with further program enhancements scoped for 2024 development- Partnering with Analytics and Consumer Marketing teams to solution and test new offer decisioning capabilities to cultivate best-in-class loyalty experiences and strengthen customer relationships by extending the right discount at the right time through the right channel- Manage overall personalized markdown spend to maximize loyalty-influenced sales against annual budget through strategic allocation of funds across all loyalty channels based on ROI and joint administration with the Consumer Marketing team of channel roadmap execution against planned markdown investment- Keep VP levels apprised of disruptions to ExtraCare offer experience, cross-team recommendations for resolution and customer appeasement, and anticipated impact to business- Sought competitive insights and best practices in demographic-based retail loyalty strategies to inform current planning sessions for a new targeted program as a complementary and financially-feasible extension of ExtraCare
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism, Advertising
SKILLS
ABOUT JESSICA BACHTEL
Proactive, hands-on, results-oriented Marketing Professional with expertise building…
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