Jessica Arno
Vice President of Marketing at Healio LIVE
- Role
- Vice President, Marketing at Healio LIVE
- Location
- Haddonfield, NJ, US
- LinkedIn followers
- 500 followers
About Jessica Arno
Creative marketing professional with 20+ years of experience in the medical education…
Experience
Vice President, Marketing
Sep 2012 — Present · Thorofare, NJ, US
Healio LIVE organizes live continuing education meetings for healthcare specialists, delivering unique experiences though quality information, perspective on new data and face-to-face interaction with leading experts and peers-Transform business goals into creative promotional campaigns and branding for annual continuing education meetings targeting healthcare specialists-Research specialty areas and target audiences; develop marketing plans; manage budgets; analyze data; stay current with social media and other marketing trends; concept development for designs; create promotions such as direct mail, journal advertisements and emails; produce print/digital onsite materials; maintain registration website and shopping cart; manage exhibit, sponsorship and support opportunities-Serve as the primary decision-maker of the marketing and print/web design teams; lead and cultivate team members; assign and supervise all work; collaborate with internal departments and external clients-Volunteer Committees include: Advisory Council; Innovative Workplace; Employee Appreciation Week; Bring Your Child to Work Day; Center for Family Services Fundraising.Learn more about this organization at: or Healio® LIVE is a wholly owned subsidiary of The Wyanoke Group, which is also comprised of Healio.com, Healio Strategic Solutions, Vindico Medical Education and SLACK Incorporated.
Education
Temple University
Bachelor's Degree, Business Administration, Concentration in Marketing
2000 — 2003
Skills
- Marketing Communications
- Brochures
- Editing
- Advertising
- Marketing
- Copy Editing
- Integrated Marketing
- Online Marketing
- Marketing Strategy
- Newsletters
- Creative Direction
- Account Management
- Google Analytics
- Media Planning
- Direct Marketing
- Press Releases
- Social Media Marketing
- Publishing
- Online Advertising
- Copywriting
- Email Marketing
- Digital Strategy
- Digital Marketing
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