Jessica Peterson
Marketing Manager | Project Coordinator | Enthusiastic Go-Getter
- Role
- Lifecycle Marketing Manager at Gcc
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
Experience
Lifecycle Marketing Manager
Jun 2016 — Present · Houston, TX, US
Manage the email and direct mail programs and process workflow. Develop calendar and ensure our customer communication is relevant, accurate and maintains brand-consistency. Analyze and report channel performance and test results. Collaborate with IT and project management teams for special projects e.g. to integrate new systems. Monitor email deliverability and list hygiene to ensure optimal inbox placement. Drive segmentation strategy by understanding customer lifecycle and ongoing testing.
Education
The University of Texas at San Antonio
BA, Marketing, Marketing
2001 — 2005
Skills
- Food & Beverage
- Customer Service
- Training
- Direct Mail Campaigns
- Brand Management
- Adobe Analytics
- Marketing
- Marketing Strategy
- Event Planning
- Multi-Channel Marketing
- Branding & Identity
- Agilone
- Digital Marketing
- Advertising
- Wine
- Project Management
- Mobile Marketing
- Microsoft Office
- Sales
- Marketing Management
- Event Management
- Digital Strategy
- Marketing Communications
- Email Marketing
- Restaurant Management
- Social Media Marketing
- Outdoor Advertising
- Exacttarget
- Microsoft Excel
- Catering
- Website Promotion
- Management
- Integrated Marketing
- Data Analysis
- Pop Displays
- Website Administration
- Print Advertising
- Affiliate Marketing
- Print Management
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