Jessi Bruton

About Jessi Bruton

I’m a senior creative leader with 20+ years of experience building brands, leading multidisciplinary creative teams, and delivering integrated design and marketing solutions that drive real business results.My background spans agency leadership and client partnership, with a deep focus on brand strategy, design systems, storytelling, and creative operations. I’ve led creative work across industries including professional services, AEC, legal, and B2B organizations — often translating complex subject matter into compelling, human-centered brand experiences.As a leader, I’m known for building strong creative cultures, mentoring talent, and balancing high standards of craft with strategic clarity. I partner closely with executive leadership, account teams, and clients to align creative vision with business goals — ensuring work is not just beautiful, but effective.What I bring to the table:• Strategic creative leadership across brand, digital, print, and integrated campaigns• Design-led thinking rooted in business outcomes and audience insight• Team building, mentorship, and creative process optimization• Executive-level client collaboration and presentation• Award-winning work recognized by industry organizationsI’m motivated by opportunities where creativity has a seat at the leadership table — shaping brand direction, inspiring teams, and driving long-term growth.Core Focus Areas:Creative Leadership • Brand Strategy • Design Direction • Integrated Campaigns • Team Development • Creative Operations • Executive Collaboration

Experience

1. Senior Creative Director

   Reputation Ink

   Jun 2024 — Present

   Apply strategic, audience-first thinking to all creative initiatives, aligning execution with business objectives, client needs, and long-term brand equity• Lead the agency-wide visual rebrand, defining brand strategy, creative vision, and design standards across digital, marketing, sales, and experiential touchpoints• Serve as Executive Creative Lead and Product Owner for the redesign and relaunch of the page Rep-Ink.com website, aligning business goals, UX strategy, content architecture, visual design, and brand storytelling• Elevate agency-wide creative capability through internal education, design literacy training, and scalable design templates, empowering teams while safeguarding brand integrity• Reimagine creative operations, resolving legacy backlog issues and implementing structured file systems and project workflows to support scalable creative growth• Establish creative operations visibility by developing dashboards to track and visualize billable hours, improving resource planning, utilization, and operational transparency• Champion best-in-class creative practices to professionalize design standards, improve quality, and support expansion of agency creative offerings• Demonstrate a strategic, process-driven leadership style, balancing high creative standards with business priorities, feedback, and continuous improvement

Education

• Flagler College

  Bachelor's, Graphic Design

Skills

• Graphic Design
• Branding & Identity
• Environmental Design
• Corporate Identity
• Client Presentation
• Creative Direction
• Brochures
• Typography
• Illustration
• Photo Shoots
• Indesign
• Advertising
• Magazines
• Layout
• Logo Design
• Art
• Image Manipulation
• Collateral
• Packaging
• Posters
• Art Direction
• Adobe Creative Suite
• Photography