Jessi Leonard

Marketing Strategy & Demand Generation I Driving CPG + Retail Growth & Insights Through AI-Powered Tools at Harmonya

Role: Marketing Manager at Harmonya
Location: Fayetteville, AR, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Jessi Leonard

Hey there, I\'m Jessi! I\'m an experienced marketing and strategic communications manager…

Experience

Marketing Manager
Harmonya
Jul 2025 — Present
As Marketing Manager at Harmonya, I drive integrated campaigns and events that generate pipeline and fuel go-to-market momentum. I lead execution across demand generation, content marketing, and field events—working closely with Sales, Product, and Customer Success to deliver high-impact, data-driven marketing programs.

Contact information

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Current company

Harmonya

Software Development · 52 employees · Founded 2021 · New York, New York, United States

Harmonya is Product Intelligence for CPG & Retail. We enrich product data at the UPC level and turn it into intelligence that helps teams understand what’s driving their categories and apply those insights to outperform competitors. Powered by Harmonya Enrichment, our structured product data foundation provides a consistent, UPC-level view across your full portfolio. Three Intelligence Modules translate that foundation into action: Demand Intelligence identifies commercially meaningful growth themes, maps trend maturity, and benchmarks competitive performance at the product level. Global CPG brands have used it to uncover $300M+ protein growth opportunities, and RTD coffee brands found $1.2B in untapped market potential. Consumer Intelligence connects review analysis and voice-of-consumer signals directly to product attributes. A high-protein frozen meals brand used it to set formulation priorities, and a legacy cereal brand uncovered hidden growth drivers that traditional data missed. Attribute Intelligence manages product data attribution, enrichment quality, and taxonomy at the UPC level. Mars Petcare identified missing items and $1.7B in potential coverage improvement, while a Fortune 100 CPG saved $20M annually in vendor contracts thanks to better data harmonization. Our customers use Harmonya to make smarter assortment decisions, prioritize innovation, sharpen brand messaging, strengthen competitive positioning, and build retailer stories that win at shelf. Customers include PepsiCo, Mondelez, Coca-Cola, Unilever, and UNFI.

harmonya.com

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About Jessi Leonard

Experience

Marketing Manager

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