Jessica G.

About Jessica G.

A visionary sales leader skilled in driving results through people leadership, strategic…

Experience

1. Director of Sales Marketing

   Wild Tonic Sparkling Jun

   Feb 2018 — Present · Cottonwood, AZ

   Brought on board to drive sales strategy and increase distribution for start-up in the non-beer beverage alcohol sector of craft brew industry with accountability for $10MM in revenue and a $1.5MM budget. As Spins and Nielsen specialist, extracted and analyzed store/market data to guide the development of strategic plans for grocery retail and distribution partners to reach sales targets. Coached and mentored a national team of 11 market managers on the execution of sales tactics, communicating the brand story and cultivating relationships with customers to grow customer loyalty. Developed sales tools to prioritize activity based on opportunity. Led eCommerce, broker, distributor, and key account management.**Results** Instrumental in expanding footprint from 8 to 41 states and increasing retail placement by doors (+176%), resulting in a $4M annual revenue increase. Reinvigorated eCommerce business and elevated brand image by directing company rebrand, including new web design and Shopify store creation backed by high-impact marketing materials, trade show booth, and logo. Initiated a disciplined national field marketing program, delivering over demos and events, accelerating sales velocity while developing a new mocktail product line to fuel growth. Generated 70% of company revenue through strategic account management of large-scale grocery chains—Fry’s WFM, Sprouts, Safeway, Kroger, and Whole Foods.

Education

• Grand Canyon University

  Master of Business Administration - MBA

• Grand Canyon University

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2019 — 2021

• Columbia College

  Bachelor of Science - BS, Business Administration, Management and Operations