Jesse Weissman
Data and Analytics Leader | Founder | Clears a Path to Value in the Jungle of Data, Analytics and AI
- Role
- Director, Enterprise Data and Analytics at Johnson Health Tech. Co., Ltd
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jesse Weissman
I create new revenue and market opportunity by designing products from data that delight customers and inspire my co-workers. For over 20 years, I\'ve led analytics + technology teams to grow sales, subscriptions and enrollments. And every day I try to make the world a better place by championing the benefits of digital strategy and data literacy to anyone who will listen.especially if they are working to create a more sustainable future. For existing products, I focus initially on identifying revenue opportunities from Customer / Product data and on reducing costs through process automation and effective data strategy. I typically co-create the digital product strategy and roadmap with C-suite executives, lead design sessions, and drive product development through launch and adoption.Select Accomplishments: Found $15M+ of new revenue and student enrollment opportunity in < 1 year by comparing digital marketing spend with customer lifetime value. Generated $50M+ of incremental sales annually through A/B Testing and Personalized eCoupon delivery on Staples.com. Improved product utilization of Harvard ManageMentor - HBS\' flagship eLearning platform with 1M+ global users - by redesigning the platform learner and operational analytics.Areas of Expertise: Digital Strategy Alignment Omni-Channel Customer Experience Building Data + Analytics Teams Data Strategy Customer Data Analytics Product Data Analytics Marketing Technology IntegrationI am especially interested in purpose-driven industries such as Climate & Environment and Education.
Experience
Director, Enterprise Data and Analytics
Apr 2024 — Present
Johnson Health Tech acquired BowFlex as of April 2024. I\'m now busy building a global data + analytics department, and working with our Leadership Team to define and execute a Data Strategy that drives exceptional value! Still early days.much more to come!
Education
Babson F.W. Olin Graduate School of Business
Master of Business Administration - MBA
Tufts University
Bachelors of Arts (BA), English & Classical Literature
Skills
- Entrepreneurship
- Leadership
- Project Management
- Management
- Customer Relationship Management (Crm)
- Digital Strategy
- Online Marketing
- Social Media Marketing
- Multi-Channel Marketing
- Crm
- Cross-Functional Team Leadership
- Web Analytics
- Business Intelligence
- Product Management
- Strategic Planning
- Marketing Management
- Enterprise Software
- Analysis
- Business Planning
- Competitive Analysis
- Marketing
- Segmentation
- Digital Marketing
- B2b
- Omniture
- Strategy
- E-Commerce
- Analytics
- Business Strategy
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