Jesse Nichols

About Jesse Nichols

Experience: Analytics Team Lead. Website+app+ad+email+CLV optimization through experiments and new feature development. Extensive experience in testing & optimization, web analytics strategy and deployment, data analysis and interpretation, online marketing, and VAR / Partner program management.Specialties: growth science, website/app experimentation, analytics strategy, site/app design and traffic analysis, long-cycle enterprise sales, online marketing & advertising, partner program management.

Experience

1. Ecommerce Analytics Manager

   Google

   Oct 2019 — Present · San Francisco, CA, US

   Lead the central Business Intelligence & Insights team that powers Gstore- End-to-end analytics across the entire e-commerce lifecycle, all the way from inventory planning through to returns- Growth experiments to drive conversion rate, revenue-per-shopper, customer acquisition & CLV- Product and Funnel Analytics to support new feature development- Sales trend analysis & insights across the entire global product catalog- Post-sale order management and fulfillment analytics to root out and eliminate sources of customer pain.

Education

• University of Michigan

  BA, Philosophy

  2001 — 2005

Skills

• Sem
• Analytics
• Growth Strategies
• Conversion Optimization
• Google Adwords
• Google Docs
• Google Analytics
• Landing Page Optimization
• Strategy
• E-Commerce
• Digital Marketing
• Social Media Marketing
• Web Marketing
• Campaign Optimization
• Content Strategy
• Omniture
• Ppc
• Web Analytics
• Display Advertising
• SEO
• Partnership-Building
• Analysis