Jesse Nelson

Product & Organization Leader | Cross-Functional Powerhouse | Hardware-Software-IoT Systems

Role: Director of Business Operations - Ati Store at Action Target
Location: Lehi, UT, US
LinkedIn followers: 500 followers

About Jesse Nelson

SENIOR PRODUCT & ORGANIZATIONAL LEADER |$50M+ ARR GENERATED | HARDWARE-SOFTWARE-IOT SYSTEMSI’m a seasoned product manager with 11+ years leading cross-functional teams to build and scale smart, connected products. From cloud platforms to industrial automation systems, I’ve launched over 10 market-ready solutions, generating $50M+ in recurring revenue, winning adoption by global brands, and currently being used by millions of users annually.WHAT I BRING: Full Lifecycle Leadership – Concept to Commercialization Hardware/Software/Cloud Integration (IoT, PLCs, Automation) Market-Driven Strategy & P&L Ownership Team Mentorship | Agile Execution | Cross-Functional Alignment Voice of Customer | Roadmapping | Go-to-Market StrategyCAREER HIGHLIGHTS• Scaled a smart automation platform from $9M to $30M+ ARR in under 2.5 years• Launched 10+ smart product lines now used by millions annually• Led cloud migration of 2 hardware-software systems• Introduced and scaled product management discipline within two organizations• Architected and launched a first-of-its-kind, fully cloud-connected range-control systemI thrive where product complexity meets real-world use cases, solving meaningful problems with scalable systems, clear roadmaps, and tight execution. I love building products that make an impact, aligning business value with customer outcomes.

Experience

Director of Business Operations - Ati Store
Action Target
Dec 2025 — Present · Provo, UT, US
Responsible for full P&L ownership, operational execution, and growth strategy for the ATI Store division. Focused on scaling performance through stronger operating rhythms, optimized product strategy, and customer-focused positioning- Full P&L accountability across revenue, margin, spend, and profitability performance- Drive product rationalization to improve assortment health, reduce complexity, and increase margin efficiency- Lead positioning and go-to-market alignment, ensuring products are clearly differentiated and targeted to customer needs- Build scalable operational systems: KPIs, forecasting, dashboards, and cross-functional execution rhythms- Optimize inventory, fulfillment, and customer support performance to strengthen end-to-end customer experience- Identify and execute growth levers across pricing, merchandising, and operational scalability

Education

University of Utah
Bachelor of Science
2010

Skills

Production Managment
Vendor Management
Public Relations
Social Media Marketing
SEO
Advertising
Strategic Planning
Event Management
Social Media
Brand Management
Cross-Functional Team Leadership
Content Strategy
Marketing Strategy
Collateral
Digital Marketing
E-Commerce
Online Marketing
Executive Presentations
Product Management
B2b
Direct Marketing
Marketing
Graphic Design
Branding & Identity
Product Marketing
Social Networking
Product Development
Indesign
B2b Marketing
Photography
Brand Development
Global Marketing
Budgets
Direct Mail
Global Trade Show Management
Photoshop
Adobe Creative Suite
Customer Service
Creative Direction
Trade Show Graphics

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