Jesse McMullin
CMO Industry Advisor @ Microsoft | Retail & Consumer Goods | GTM Architect | AI Strategy | AI Marketplace Intelligence Agents
- Role
- Ai Fintech Advisory Board Member at Spin Analytics
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Jesse McMullin
Serve Microsoft’s Retail & Consumer Goods clients, guiding CxOs and enterprise leaders through AI‑led transformation, GTM strategy, and ecosystem orchestration. My approach: collecting > curating > connecting strategic signals to align objectives that unlock growth. My work bridges behavioral insight, AI infrastructure, and monetization strategy to help brands grow with velocity and relevance. A few favorite professional activities:Guiding consumer businesses through architecting connected commerce, activating intelligence across digital wallets and loyalty systems, omnichannel retail networks, supply chain optimization, AI powered R&D and partner ecosystems. I align executive vision with outcome design to build GTM engines that scale. Prior to Microsoft, I scaled startups to $1B+ ARR, led $Billion+ budgets, guided digital transformation for Fortune 100s, and built AI‑native GTM systems that reshaped industries. Whether launching SKUs, reimagining retail flow, modernizing tech stacks, or mentoring growth teams, I bring the flexibility of a founder and the discipline of an advisor. Getting Personal:I am a US Army veteran, girl dad x5, fan of BYU, Atlanta Braves, Nashville Predators, New Orleans Saints, Epic Games, all things Microsoft, and always on the lookout for a great burger or taco. Core Strengths• Strategic GTM design: product launches, pricing, channel orchestration, demand gen• AI‑to‑process mapping across CX, retention, and monetization• Partner ecosystem orchestration across retail, distribution, and platforms• Leading digital transformation within consumer‑driven businesses• Student of behavioral economics and its retail/CG industry outcomes
Experience
Ai Fintech Advisory Board Member
Jan 2021 — Present · Charlotte, NC, US
SPIN Analytics helps tier-one and digital banks improve credit risk management with its explainable AI-based platform, RISKROBOT™. The platform provides 10x acceleration of model development, validation, documentation and deployment, which reduces maintenance time by at least 90% and total costs by 70%. Encoding 30 years of credit risk-modeling experience into AI and insights, the platform helps banks make decisions and control assumptions.Serve as a GTM Strategy Advisor aligning RISKROBOT with partner companies like Slalom Consulting and Accenture.
Education
George Fox University
BS, Social and Behavioral Studies
2006 — 2010
Northwestern University - Kellogg School of Management
Product Strategy: Discovering, Developing, Managing and Marketing Products
Army Medical College
Combat Medic
Boise State University
Master of Business Administration (MBA), Category Design + Competitive Advantage + Innovation Leadership
2012 — 2014
Army Medical College
Radiologic Technology/Science - Radiographer
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