Jesse Wilke

About Jesse Wilke

Jesse Wilke is an experienced Strategic Director of Promotion Execution and Insights, Director of Digital Analytics, and Digital Operations Manager with a proven track record of success in the online gaming and sports industry. With his exceptional leadership, analytical and strategic thinking, and communication skills, Jesse is a perfect candidate for a Director or Senior Director role in Promotions, Digital Operations, Loyalty/Membership, Production, or Product Management.Jesse\'s recent role as Strategic Director of Promotion Execution and Insights at Caesars Palace Digital and William Hill (Acquired by Caesars) has honed his skills in implementing Repetitive Process Automation (RPA) team workflows, directing ROI analysis, A/B testing, and audience segmentation throughout customer life cycle stages, and expanding and mentoring the Promotion Execution team to support executive initiatives on promotion segmentation. He has also developed promotional proposals for major sports leagues, teams, and sporting venues through partnerships with retail and league partners.As Director of Digital Analytics at Caesars Palace Digital, Jesse spearheaded key digital operations analytics initiatives, collaborated with the Payments team to analyze patron and game activity, and guided the Product Team in defining casino and sportsbook MVP requirements as well as road mapping upcoming product features. His skills in communicating business needs for integrations, operations, and promotional requirements with major software suppliers for both sports and gaming verticals make him an asset to any company.Jesse has strong skills in workflow tracking software such as Workfront, Wrike, JIRA/Confluence, and Zendesk, and is a subject matter expert in retail and digital casino slot and table game content and strategy. He also holds active State Gaming/Racing licenses in NJ, IA, IN, AZ, NY, and IL and was a member of William Hill and Caesars Palace D&I Councils.Jesse is also an accomplished Professional Poker Player and Coach and has administered, authored, and published written and video content for an online poker strategy discussion forum to supplement individual and group student coaching.If you\'re looking for a well-seasoned Director or Senior Director with a strong background in gaming, igaming, sportsbook, poker or digital products, Jesse Wilke is the right candidate.Connect with me today either through Linked In Messaging, phone or email.

Experience

1. Director of Poker Marketing

   Rush Street Interactive

   Apr 2024 — Present

Education

• Western Governors University

  Bachelor of Science Business Administration, Business Administration and Management, General

Skills

• Social Media
• Management
• Game Design
• Gaming
• Free to Play