Jesse Martini
Ux Design Lead @Igm Financial Inc
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WORK HISTORY
Ux Design Lead @Igm Financial Inc
Led UX/UI design across marketing websites and advisor platforms, delivering intuitive, accessible digital experiences aligned with brand standards and business goals.Designed and launched key experiences, including the 100th anniversary events page, advisor discovery features on the PWM website, and visual components for the “Week in the Market” newsletter.Improved lead acquisition by refining lead-generation forms and transitioning workflows from manual processes to AI-enhanced systems, streamlining marketing operations.Reduced user friction by enhancing the Find an Advisor experience, leveraging behavioural data (cookies) to connect users directly with their advisor and simplify the discovery journey.Enabled data-informed design decisions by creating Looker analytics dashboards and developing interactive brand campaign quizzes to increase engagement and measure campaign performance.
EDUCATION
BrainStation
Diploma, User Experience Design
St. Michael's College School
High School Diploma
OCAD University
Bachelor's Degree, Industrial and Product Design
SKILLS
ABOUT JESSE MARTINI
As a UX Design Lead at IGM Financial, I create intuitive digital experiences across marketing websites, product platforms, and lead-generation ecosystems. I specialize in translating complex business and user requirements into clear, scalable solutions that improve usability, engagement, and conversion.My work spans the full UX process—from discovery and research through wireframing, prototyping, and delivery. I regularly collaborate with product managers, developers, marketing teams, and analytics partners to validate problems, design user-centered solutions, and bring digital initiatives to life. I’m experienced facilitating stakeholder workshops, conducting user interviews and usability testing, and turning insights into practical design improvements.I’ve designed and optimized experiences including advisor discovery flows, lead-generation forms, campaign landing pages, and large-scale marketing initiatives. My work has included streamlining user journeys, introducing AI-enhanced workflows to replace manual processes, developing interactive campaign experiences, and creating analytics dashboards that translate user behavior into actionable insights.I work primarily in Figma, designing responsive web and mobile experiences while applying accessibility and usability best practices. I’m also experienced working within content management systems and component libraries, collaborating with development teams to ensure designs translate effectively into production environments.I’m particularly interested in projects where UX can simplify complexity, support business growth, and create meaningful, user-focused digital experiences.
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