Jesse Foley

About Jesse Foley

With over twelve years of agency experience in digital search marketing, I\'ve touched every part of the search funnel, working with most verticals, specializing in \"sensitive\" Google verticals like medical, finance, and politics as well as international accounts. I enjoy diving in deeply with a client and working with my team to ensure that every part of a program is working at peak efficiency from the initial digital impression to the final client signature. An experienced leader, I have a proven track record of growing my team members into confident managers with the ability to look at accounts strategically.

Experience

1. Vice President, Search at Basis Technologies

   Basis

   Oct 2021 — Present · Traverse City, MI, US

   Lead a team of search-focused marketers managing a diverse portfolio of Retail, B2B, Pharma, and Financial clients. • Implemented comprehensive training programs to enhance team skills and client service. • Collaborated with our software development team to create and optimize Google Search tools, improving efficiency in client management processes. • Reduced media budget mistakes resulting in client refunds by 70%, showcasing my ability to identify the source of errors and address them effectively.

Education

• Davenport University

  Bachelors Degree, Business Administration; an emphasis in Marketing