Jesse Callahan

About Jesse Callahan

Experienced marketing professional and entrepreneur with a demonstrated history of building and scaling brands through strategic digital marketing, consumer insight, and impactful storytelling. I currently lead a boutique marketing consulting group that partners with CPG and DTC brands across the U.S, delivering results-driven campaigns and long-term growth strategies.In addition to my consulting work, I serve as Chief Marketing Officer at Ferrell, a Texas-based, Western-inspired apparel brand. Ferrell is dedicated to crafting high-quality men’s apparel that embodies the resilience and spirit of the American West, designed to withstand a hard day’s work while delivering modern comfort and style. In this role, I oversee brand strategy, creative direction, and go-to-market initiatives to position Ferrell as a leader in men’s apparel.Throughout my career, I’ve worked with organizations ranging from early-stage startups to established brands including Amazon, the NCAA, and Universal Music Group, helping them navigate complex markets and build meaningful connections with their audiences. My work in brand growth, digital strategy, and emerging platforms has been highlighted by Time Magazine, Rolling Stone, and Business Insider.I am currently pursuing graduate studies at Texas A&M University’s Mays Business School to further strengthen my leadership, analytical, and strategic capabilities in business and marketing.Always open to connecting with professionals and organizations focused on innovation, growth, and brand excellence.

Experience

1. CMO

   Ferrell

   Jan 2025 — Present

   Ferrell is a premium western wear brand built on heritage, grit, and timeless style. We create elevated everyday pieces designed for those who value quality, authenticity, and the spirit of the American West. Available at Cavender’s, Murdoch’s, and over 550 retail doors worldwide.

Education

• Arizona State University

  Communications & Media Studies

• Texas A&M University

  MS, Marketing

  2024 — 2026

Skills

• Kickstarter
• Advertising
• Sales
• Online Advertising
• Self-Management
• Action Oriented
• Event Planning
• Social Media Marketing
• SEO
• Online Marketing
• Final Cut Pro
• Web Content
• Customer Engagement
• Facebook Marketing
• Trade Shows
• Guerrilla Marketing
• Email Marketing Software
• Marketing
• Social Networking
• Creative Solutions
• Marketing Strategy
• Web Marketing
• Adobe Creative Suite
• Customer Service
• Email Strategy
• Professional Organizing
• Video Production
• Commercial Photography
• Crowdfunding
• Social Media
• Integrated Brand Marketing
• Photography
• Brand Development
• Email Marketing
• Customer Experience
• Social Media Advertising