Jesse Baez

About Jesse Baez

Senior B2B SaaS marketing leader with a focus on industry strategy, digital programs, and integrated go to market execution that build healthy pipeline tied to revenue, margin, and recurring growth. Known for designing integrated programs that connect enterprise priorities to segments with the strongest growth potential. I translated strategy into clear campaigns, plays, and enablement that teams can execute confidently. Every initiative is built on measurement to close the loop between marketing activity and commercial outcomes.In the Americas, I own demand and awareness strategy, translating enterprise priorities into account based, multi touch programs across content syndication, events, social selling, and sales enablement. I architected frameworks that clarified roles, handoffs, and success measures so marketing, sales, social, and communications teams stayed aligned and executed as one integrated team instead of separate channels.Throughout my career I have worked across product marketing, regional marketing, renewals, business development, and inside sales. This mix helps me connect strategy to field reality, speak the language of both sales and marketing, and coach cross functional teams with practical, front line experience.Core strengths include go to market strategy, demand generation, account based marketing, social selling, sales enablement, marketing analytics, cross functional leadership, project management, and AI powered productivity for marketing and sales teams.

Experience

1. Regional Marketing Manager

   AVEVA

   May 2023 — Present · Houston, TX, US

   As Regional Marketing Manager, I lead awareness and demand strategy and translate global priorities into integrated go to market programs across priority industries and segments. This includes shaping account based, multi-touch motions that span content syndication, regional events, social selling, and sales enablement, all anchored to clear commercial outcomes.I partner closely with sales, product, social, and communications to focus efforts on the accounts and buyer groups with the highest growth potential. This collaboration ensures campaigns, plays, and assets are aligned to field reality, easy to activate, and consistent across regions and routes to market.I architect frameworks that clarify the awareness remit, including roles, handoffs, and success measures, so marketing, sales, social, and communications operate as one integrated team instead of separate channels. These frameworks give leaders and field teams a shared playbook for how awareness activities contribute to engagement, opportunity creation, and pipeline health.As a key stakeholder in the Americas social selling pilot, I worked with the global Social team to shape audience focus, refine enablement needs, and feed regional insights into the global social selling framework. I also created a recurring social selling newsletter that packages practical LinkedIn best practices with ready to share posts for events, webinars, and strategic assets, making it simpler for sellers to show up consistently where customers are paying attention.Over the past couple of years, I have developed agentic AI expertise which has helped me turn scattered, ad hoc requests into structured, repeatable workflows that accelerate research, content development, and reporting while freeing teams to focus on higher value strategic work.

Education

• Western Governors University

  MBA, IT Management, Business Administration, Management and Operations

• DeVry University-Texas

  Bachelor's of Engineering Technology, Electrical and Electronics Engineering