Jessica Drozd

About Jessica Drozd

I’m a Product Designer with 5 years of experience creating data-driven and growth-focused…

Experience

1. Product Designer

   Freewheel

   Sep 2021 — Present · New York, NY, US

   Sole designer leading end-to-end Creative Module Redesign; partnered with 3 PMs and 5 engineers to drive early cross-functional alignment, resulting in a more scalable solution and faster decision-making. Defined post-handoff success metrics such as task completion, navigation efficiency, and support ticket reduction.Created user personas that influenced product strategy across 50%+ of PMs, driving more user-aligned feature prioritization and cross-functional clarity.Led a global Figma training for 16 engineers, enhancing design tool fluency and enabling faster, more collaborative feedback cycles—strengthening the design-engineering partnership.Led design and launched a self-serve batch update tool for client network inventory, enabling independent uploads, edits, and deletions. Reduced engineering support tickets by over 42%, improving operational efficiency and freeing up engineering capacity for higher-impact work.Led design of an automated Dynamic Floor Pricing feature, including a configurable UI that enabled publishers to set price ranges and enablement thresholds. Empowered clients to optimize inventory in real time, boosting revenue potential, strengthening competitive positioning, and improving retention.

Education

• The Interaction Design Foundation

  User Experience

• Pratt Institute

  Master of Science - MS

• Binghamton University

  Bachelor's degree