Jessa Turner
Marketing and communications extraordinaire | award winning public relations professional | university-based economic developer | passionate about supporting businesses to achieve success
- Role
- Associate Vice President for Marketing and Communications at Tech Parks Arizona
- Location
- Tucson, AZ, US
- LinkedIn followers
- 500 followers
About Jessa Turner
Marcom professional committed to building dynamic interactive communities of innovation through university-based economic development activities. In my role, I develop and execute comprehensive communication strategies that effectively promote and publicize Tech Parks Arizona and its key units: the University of Arizona Tech Park, the University of Arizona Tech Park at The Bridges, and the UA Center for Innovation.My expertise includes creating impactful marketing materials, strategic messaging, and cohesive branding efforts. As the media liaison, I foster strong relationships with local, national, and industry-specific media outlets to ensure wide-reaching coverage of Tech Parks Arizona’s initiatives and achievements.
Experience
Associate Vice President for Marketing and Communications
Jul 2014 — Present
Oversee and develop all marketing & communication activities for Tech Parks Arizona and its units including the UA Tech Park, UA Tech Park at The Bridges, and the Arizona Center for Innovation. Define and execute strategies to meet the organization\'s objectives. Serve as a liaison to the University of Arizona (UA) Communications and UA Marketing and External Relations.Execute and manage a robust media outreach program that generates approximately 250 articles and $1.5 million in earned media annually through local and national media platforms. Daily activities include: pitching media stories, writing press releases and articles, developing brochures, tenant lists, available space flyers, developing monthly newsletter, publishing and updating website and social media content. Produce fresh content and imagery regularly to tell the Tech Park story. This is done by coordinating multiple photo shoots to develop a comprehensive photo library. Refresh collateral material (street banners, brochures, presentations, etc.) to keep imagery associated with Tech Parks Arizona modern.
Education
University of Arizona
Bachelor of Arts, Economics
1996 — 2001
Skills
- Leadership
- Marketing Communications
- Editing
- Non-Profits
- Advertising
- Corporate Communications
- Marketing
- Public Speaking
- Fundraising
- Newsletters
- Strategic Partnerships
- Strategic Communications
- Strategic Planning
- Nonprofits
- Blogging
- Research
- Public Policy
- Social Media
- Press Releases
- Social Networking
- Social Media Marketing
- Event Planning
- Management
- Copywriting
- Community Outreach
- Event Management
- Crisis Communications
- Public Relations
- Internal Communications
- Media Relations
- Business Development
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