Jessa Hurty
Director Search Engine Optimization @Neighborly®
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WORK HISTORY
Director Search Engine Optimization @Neighborly®
Led the in-house SEO program for 400+ franchise locations, driving significant increases in organic traffic and improving average search rankings year over year, and increasing visibility in AI-powered search results.• Collaborated with Neighborly’s enterprise marketing team to align campaigns and GEO/AEO initiatives, boosting cross-brand promotions.• Managed annual budgets exceeding $1.25M, optimizing ROI through strategic resource allocation.• Implemented proactive review management system, elevating average brand rating across Google.• Trained franchise owners on SEO, GEO, and AEO best practices, reputation management, and digital tools.• Directed a 15-person hybrid team of in-house and freelance professionals.
EDUCATION
Utah Valley University
ENGLISH LANGUAGE AND LITERATURE/LETTERS
ABOUT JESSA HURTY
I’m a Digital Marketing Leader with 15+ years of driving results through Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and AI Engine Optimization (AEO). I help brands increase visibility across both traditional search engines and emerging AI-powered platforms like Google SGE and Bing Copilot.I’ve led large-scale SEO and reputation management programs for 400+ franchise locations, boosting organic and AI-driven traffic, improving search rankings, and strengthening brand reputation. My approach blends data-driven strategy with hands-on execution — from keyword research and content optimization to local SEO, analytics, and cross-functional team leadership.Skilled in tools like Google Analytics 4 (GA4), Google Search Console, SEMrush, Yext, and Adobe Creative Suite, I’m passionate about keeping marketing strategies ahead of the curve in a rapidly evolving search landscape. Whether it’s building a scalable GEO framework or aligning AEO best practices with brand goals, I thrive on creating measurable growth.If you’re looking for a leader who understands both the algorithms of today and the AI-driven search of tomorrow, let’s connect.
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