Jessa Claeys
Editor | Writer | SEO
- Role
- Editor Ii - Insurance at Bankrate
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Jessa Claeys
Editor, writer, and graphic designer, who has been creating both print and digital…
Experience
Editor Ii - Insurance
Apr 2023 — Present
Led editorial coverage across insurance verticals, including 1.5 years as lead editor on home insurance before transitioning to auto insurance in 2025.• Oversaw internal team members, served as SEO liaison, and managed freelance workflows.• Prepared content briefs and article outlines based on SEO, keyword research, and search intent. • Edited and published articles in alignment with compliance, brand voice, and AP Style.• Partnered with SEO, design, and engineering to plan and execute large-scale content overhauls informed by user research and conversion strategy.• Ideated newsworthy stories surrounding proprietary and third-party study data; worked with writers to shape angles, outlines, and supporting infographics.• Spoke on content performance and strategy updates during monthly meetings with key stakeholders.
Education
University of Denver
M.A.
University of Iowa
B.A.
Skills
- Copy Editing
- Marketing
- Editing
- Copywriting
- Direct Mail
- Newsletters
- Graphics
- Magazines
- Proofreading
- Media Relations
- Publications
- Photography
- Editorial
- Brochures
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