Jessica Phelps Hamilton
Hulu Marketing | MBA, USC Marshall School of Business, Ex Amazon, ABC Network (The Walt Disney Company)
- Role
- Senior Manager, Paid Social at Hulu
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jessica Phelps Hamilton
Marketing professional with 12+ years of experience in leading paid digital marketing campaigns and strategy for primetime television, overseeing digital partnership growth and managing relationships with internal executives, show producers and talent and their teams. Passionate about global experiences having grown up in Australia, Indonesia, and the UK and traveled to 46+ countries throughout Europe, Asia, Middle East, Africa, North America, and South America. Skills in paid media, digital marketing, partnerships marketing, strategy, leadership, data analysis, measurement and growth marketing.
Experience
Senior Manager, Paid Social
Jul 2022 — Present
Lead the Paid Social team of seven for Hulu Originals, Brand, Subscriber Acquisition/Disney+ Bundle and Onyx initiatives including oversight on 30+ yearly campaigns, paid social agency and social platform partners.• Coach direct reports to lead and execute on their own campaigns and executive presentation skills.• Spearhead and develop relationships, measurement and performance with Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Tumblr, and X.• Bring in new platforms for Hulu First advertising and drive innovative learning agendas to see an average of lift in tune-in via Samba TV studies and +6 Brand Lift Study across campaigns.• Execute custom social units across platforms that continuously exceed benchmarks and show strong CTR growth and engagement.
Education
USC Marshall School of Business
Master of Business Administration - MBA
2020 — 2022
Chapman University
B.F.A Film Production and B.A Public Relations and Advertising
Skills
- Advertising
- Copywriting
- Animation
- Public Speaking
- Entertainment
- Camera Operating
- Event Planning
- Social Media Marketing
- After Effects
- Photoshop
- Screenwriting
- Final Cut Pro
- Art
- Television
- Producing
- Public Relations Writing
- Marketing Communications
- Marketing
- Study Abroad Programs
- Maya
- Marketing Strategy
- Pro Tools
- Press Releases
- Digital Media
- Microsoft Office
- Adobe Creative Suite
- Script Coverage
- Graphic Design
- Digital Marketing
- Film
- Video Production
- Video Editing
- Premiere
- Leadership
- Ep Budgeting
- Writing
- Film Production
- Painting
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