Jessica Yu
Product Manager @ F5 | UC Berkeley & CMU Alumni
- Role
- Product Manager Iii (Promoted 2x in under 2 Years) at F5
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Jessica Yu
Hi, I’m Jessica! I’m a results-driven, customer-centric Product Manager with a track record of 0→1 product launches, subscription monetization, and GTM execution in multi-billion-dollar SaaS markets. I bring a strong analytical edge, leveraging data-driven insights to shape strategy and execution. Promoted twice in under 2 years (21 months) at F5, I’ve delivered measurable impact through user research, adoption analytics, product strategies, and cross-functional alignment with Engineering, Design, Marketing, Sales, and Finance.With a foundation in Computer Science & Applied Math (UC Berkeley) and an MS in Software Management (CMU), I bring technical fluency in AI/ML, data analysis, and software products — enabling me to bridge technical feasibility with customer and business value.I’m skilled in building product roadmaps, leading experimentation, and shaping customer experiences. I thrive in fast-paced environments that demand clarity, adaptability, and execution at scale. Open to Product Management opportunities to create impactful user experiences, accelerate growth strategies, and deliver value across consumer and enterprise products. Always excited to connect on new innovations and ideas.
Experience
Product Manager Iii (Promoted 2x in under 2 Years)
Jan 2023 — Present · San Jose, CA, US
Drove 0→1 SaaS product launch (ZTNA) in a multi-billion-dollar market, leading strategy from ideation to execution and securing executive alignment.• Redefined subscription model (94→1 SKUs + usage-based pricing) → streamlined purchasing, boosted adoption, and scaled monetization.• Partnered with Marketing & BD on GTM, adoption strategies, and ecosystem integrations, aligning Sales, Partners, and Engineering on customer outcomes.• Synthesized insights from 100+ enterprise surveys, usability studies, and adoption metrics to shape roadmap priorities and improve user experience.• Delivered billing, dashboards, telemetry, and 3rd-party integrations end-to-end, balancing technical feasibility with customer value.• Built product analytics dashboards (Tableau/Snowflake) to track adoption, KPIs, and business impact, driving data-informed roadmap and GTM decisions.
Education
University of California, Berkeley
Bachelor of Arts - BA, Computer Science & Applied Mathematics
Carnegie Mellon University
Master of Science - MS, Software Management
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