Jessica Samaniego

Client Success Partner @Albertsons Media Collective

Scottsdale, AZ, US

As a Client Success Partner for Albertsons Media Collective, I manage relationships across the fresh departments, partnering with branded CPG companies, suppliers, commodity boards, commissions, and associations to drive engagement with digital media activations across the Albertsons Companies retail footprint.In this role, I: • Educate and advise branded CPG partners and fresh-category stakeholders on how full-category programs can effectively leverage retail media networks to reach shoppers and drive sales. • Bridge the gap between media, Own Brands, and branded CPGs by developing integrated strategies that align with both category and business objectives. • Spearhead initiatives that help commodity boards, commissions, and associations explore innovative ways to promote entire categories through Albertsons Media Collective. • Strategize and execute digital activations that elevate brand visibility, increase incremental revenue, and strengthen long-term partnerships. • Serve as the primary liaison between internal cross-functional teams and external partners to ensure seamless campaign planning, execution, and performance measurement.Through strategic partnership and consultative selling, I help branded CPG partners, boards, commissions, and associations maximize the impact of their retail media investments, expanding Albertsons Media Collective’s role as a key growth engine for both clients and categories.