Jess Redman
Content Strategist @Cogworks
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WORK HISTORY
Content Strategist @Cogworks
Hereford, GB
EDUCATION
London South Bank University
Bachelor's degree
ABOUT JESS REDMAN
Firstly, I absolutely love lists (and emojis)Secondly:Brand and vision things- Core brand messages- Company vision- Values alignment- Brand Narrative- Consistency- ClarityContent - Compelling strategy- Business objectives- Target audience- Team management- Collaboration- Quality controlOperational stuff - Streamlined workflow- Content standards- Style guides- Accessibility guidelines- Goal and people- Audience Insights- Content performance- Competitive analysis- Audience personas- SEO optimization- Analytics-driven strategies🫶🫶Content and performance- Channel planning- User journey- Editorial calendars- CMS publishing- Performance metrics- Optimization strategies
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